Event Feature Flexibility: An Interview with Qgiv
We are excited about our new partnership with Qgiv! From donation forms to event registration to auctions and more, Qgiv provides diverse software offerings for your everyday fundraising needs as well as add-on features that integrate seamlessly for a big event like a gala or golf tournament.
This diverse feature offering and scalable pricing truly sets Qgiv apart. We know our nonprofit clients of any size can benefit from this digital fundraising platform.
Recently, I had the opportunity to chat with Jack Nelson, Qgiv’s Director of Business Development, and the Qgiv team about the benefits of using Qgiv for a large event. Since I know most nonprofits host large events, I thought I would share these excellent tips and insights with you to help you plan your next successful fundraising event in this Q&A below.
Shannon: How easy is it for Qgiv customers to add a feature when gearing up for a big event like a gala or golf tournament?
Jack: Our intuitive and award-winning platform makes it extremely easy for our customers to add or remove fundraising tools whenever they’d like. For example, a client can enable our Peer-to-Peer plan for just 1 month, so they can set up their peer-to-peer fundraising event registration and offer fundraising pages for individuals or teams. This goes for all our event solutions including traditional events, peer-to-peer and auctions. Within each tool, it’s easy to enable helpful features like early bird discounts and promo codes to encourage registration.
S: What features do you see consistently used for large events? What are some underused features you think nonprofits would really benefit from using for events like galas that have lots of moving parts?
J: Every event is different, so we offer a range of options for our customers so they can choose what is best for them. One popular option is the use of event packages, which are used to define special pricing and follow-up questions specific to each package. For example, you can set up special pricing for a table of 10 and ask additional information specific to that table, such as dinner choice. Some of the most successful events we see have a defined cutoff time for registration, thus showing urgency to their constituents that time is of the essence. Donors typically respond very favorably.
A feature that could really benefit complex events is our Fundraising Hub, which is basically an aggregator for fundraising events and activities. In other words, you can brand one primary event page, add a thermometer with a link to register for a peer-to-peer event, link to view and bid on auction items, and of course links to make an online donation. This Fundraising Hub page can display the total amount raised along with recent activity for the entire campaign.
We also love seeing our clients use the text fundraising feature included within our peer-to-peer platform. Donors can initiate a gift by texting a keyword which will then be credited to either the event, a participant’s personal page, or a team page all based on the keyword.
Last but not least, we always like to stress the importance of communication. The Qgiv platform includes an array of options to communicate with participants and donors. You can schedule communication including push notifications, emails, and/or SMS outbound messaging.
S: How does data collected from big events sync into integrations like Salesforce or Neon One? What about conversion rates from the event being tracked through Google Analytics?
J: With our Data plan, nonprofits can save time and money by utilizing one of our many built-in integrations including Salesforce and Neon One. By doing so, the donor data collected within Qgiv will be synced automatically. Working with our Customer Experience team, all you have to do is define which integration you’d like to use, provide one-time credentials, define any custom mappings which may be applicable, and we take care of the rest. It’s truly just a matter of set it and forget it!
Our clients can take advantage of the tracking capabilities provided by Google Analytics, Google Tag Manager, and Facebook Pixel. All they have to do is insert the required code in various areas of their events and forms. Our Customer Experience team is happy to assist them if they need a little extra help.
S: How can partners, like Tackle, help Qgiv customers prepare for a large event?
J: We see our partners assist our clients in many ways based on their specific skill set. We’re extremely excited about our partnership with Tackle, as they have tremendous experience helping nonprofit organizations maximize all their fundraising endeavors. We’re excited to see how Tackle will work alongside each client to help them with their setup, configuration, and any unique needs they have. In addition, partners like Tackle help clients formulate an overall plan including the details before, during, and after fundraising events and campaigns.
If you are planning for your next large event and think Qgiv would be a good fit, our team at Tackle would love to help you implement this diverse platform and get you set up for a successful fundraising event! Contact us today and let’s get started.
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