Donation forms are a necessary part of online fundraising. But is your donation form discouraging people from giving online?
Whether you are building a donation form from scratch or utilizing an already built online system to help you, make sure you are setting yourself up for success with these three best practices.
1) Less is more. Make it as simple as possible to fill out.
Have you ever started filling out a form, only to abandon it because it was going to take you way longer than you expected to fill out? Your donors do this too.
If possible, only include the necessary information you need to process your donor’s payment on your donation form. This will depend on your payment provider, but keep it simple and stick to these basics–donation amount, name, email, credit card information.
Keep your design clean and simple without unnecessary graphics. You should have minimal donation amounts (no more than five, but even less is better). Don’t include all the information to fill out for in honor/memory gifts unless selected, or maybe don’t even include this information at all since it is mostly unused for the majority of organizations.
